A LITTLE ABOUT ME
I work with Human Centred Design methods, to contribute to the creation of experiences and digital products to make them delightful and sustainable. I observe and listen to people and help to design / redesign the user experience to improve usability, efficiency and effectiveness.
I have a Master’s degree in Psychology and Theory and Technology of Communication with an emphasis on the usability of Brain Computer Interface (BCI).
Currently I’m Exploring new frontiers of the world focusing on Emotional Transformation and Systemic Social Impact with joydeed.org a why to spread joy from person to person, flowgroups.org helping people designing our life with flow support groups and uidu.org a platform for impact organizations.
I helped in the initiation of apical.me a technology to convert happiness in to social impact.
I have been an organizer of the UX Book Club Milano.
In San Francisco I Co-Founded FollowMeDelivery a startup that allowed receiving e-commerce products with the GPS of the smartphone.
I produced a board game: Like – The Social Game.
I am a geek, human technology enthusiast and I really love to experiment and learn by playing. I have many interests which include: gadgets.RPG.geocaching.board games.TV shows.startups.RC models.fishing.illusionism.mentalism.drones.video editing.video games.hypnosis.NLP.running.snowboard.kitesurfing.kites.carnivorous plants.aquarium.slacklining.hiking.eye tracking.wearable devices.automation.virtual reality.possibility management.emotions.virtual assistants.artificial intelligencebotsriddles.succulents plants.bird feeding.
If you want to know more you can chat with my CV Bot.
WHAT CAN I DO FOR YOU?
TESTING AND REVIEWING
Heuristic evaluation or participatory design of usability and user experience of digital and physical products.
Discover, analyze and verify the needs of the end users of your product.
Let out new concepts and functional models.
Realising data and ideas in a new product strategy.